A Look at the Amanda Knox PR Machine
Was good PR the deciding factor in Amanda Knox’s release from an Italian prison?
David Marriott never visited Amanda Knox during her four years in an Italian prison.
He met her this month, when she stepped off a plane in Seattle.
Yet for Knox and her family, Marriott was as important a player in her ordeal as anyone in the courtroom. As Knox’s publicist, beginning three days after her arrest, Marriott worked to convince the international public that she did not murder her British roommate while studying in Perugia.
“Hiring him was one of the smartest things we ever did,” said Curt Knox, Amanda’s father.
[…]By enlisting her friends and family, and targeting specific news organizations to tell the family’s story, Marriott eventually helped reshape how the world saw the young American. And now, with Amanda safely back home in West Seattle, Marriott turns to a new set of challenges.
