Any successful business runs like a well-oiled machine, made up of a lot of separate parts. If one of them isn’t working properly, the whole company will be in trouble. Those parts are your employees and even though it might hurt your ego, they’re just as important as you where the general running of the business is concerned. When you’re first starting out you’re going to want to keep costs low and operating with just a few members of staff is a good way to do this. However, there are certain members of staff that you just can’t do without if you want to get anywhere. These are the staff that you absolutely must hire for your new business.
Now that social media marketing has become one of the main avenues for advertising your products, people often think that they don’t need a marketing manager. Social media marketing seems easy and people think it’s just a case of making a few posts every day. It would be great if it were that easy but it isn’t. Social media is simply a new platform that has taken over more traditional forms of marketing, it doesn’t mean that selling yourself is going to be any easier. You still need somebody with good marketing skills so find somebody with the right qualifications and experience, otherwise, you’ll really struggle to get things off the ground.
An unhappy employee is not an efficient or hardworking employee, that’s why the wellbeing of your staff is a number one concern. Without a good human resources department, they’ve got nowhere to go with any issues that they may have which often makes them feel insecure in their jobs. You don’t need to hire a whole team in the beginning but you do need at least one member of staff with an accredited online MBA in human resources. As well as dealing with any employee grievances, you’ll also need them to deal with all of the paperwork that goes along with hiring other members of staff so it’s best to get them on board first.
Now that you’ve got a great product and a marketing manager to promote it, you need somebody to sell it for you. Again, you could always save on costs by doing it yourself for a while but if you haven’t got the right personality for selling, you won’t get far. Being a good salesman takes a combination of confidence and perception that only certain people have. Salespeople are often overlooked and companies won’t put a huge amount of thought into who they hire, and they won’t pay much for the job, especially if it’s over the phone sales. That’s not the right way to look at it, it’s far better to pay a bit more and find a good sales rep that will help you grow rapidly.
There are a lot of ways to cut costs in your small business, but don’t cut corners when it comes to hiring these members of staff.