3 Areas Where Entrepreneurs Should Ask For Help
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Your business is your brand and it’s an extension of who you are. The way you handle customers and clients, the way you conduct your transactions, how you train your employees. It’s all designed in a cohesive manner to ensure that your brand is inextricably tied to your identity and your reputation as an entrepreneur. In short. It’s all about you! And so it should be. You’ve worked incredibly hard to get where you are today and your business’ every success is the sum total of the knowledge and experience you’ve accumulated throughout your working life. Yet, as resourceful, knowledgeable and dynamic as you are…even you can’t do it all by yourself. Entrepreneurs are resourceful people, but the attitude that makes them great at what they do can also make them incredibly stubborn when it comes to actively seeking out help. Here are some areas in which those who own their own businesses are typically shy when it comes to asking for help… but where trying to do it all by yourself can seriously undermine your productivity.
Your tech and software
How well do you know the technology upon which you rely on a daily basis? How intimately are you familiar with every function of the software you use? How sure are you that you’re getting the most out of the tech you’ve paid for. Most entrepreneurs are technologically savvy folk but due to the constraints on their time and attention they tend to learn only what they absolutely need to know about their tech, and this may not mean that they’re using it in the most efficient or productive way possible. Thus, it’s always worth reaching out to some Excel consulting services if you’re having trouble with your spreadsheets. Whatever technology and resources you use, you risk a lapse in productivity if you don’t harness it effectively.
Your marketing
Most of today’s startups are helmed by those who know their way around social media. Moreover, most of today’s entrepreneurs are shameless self-promoters with a flair for creativity. With this in mind, it comes as no surprise when entrepreneurs try to handle all their marketing affairs themselves. After all, who knows their business better than they do, and who is better placed to promote it? However, just because you can do your own marketing rarely means that you should. The time that you spend blitzing social media with special offers, creating engaging content and interacting with customers could almost always be better spent elsewhere. Generating content is a lot of fun but it’s also an extremely time-consuming endeavor. Outsourcing to a marketing consultancy not only allows you more time to focus on the strategic macro management of your business, it generally offers one of the best returns on your investment you’re likely to get.
Your operations
Running your own business is an extremely steep learning curve. After months or even years, most entrepreneurs tend to find a rhythm and a way of doing things that works for them. But very often the way they’ve found is not the only way and rarely is it necessarily the most productive way. Don’t be afraid to reach out to other entrepreneurs at networking events to share your experiences and see if you can incorporate some of their practices to make things easier for yourself.
