While the Internet can be a fantastic tool for businesses of all kinds, there are also inherent dangers involved when you put yourself out there. An unhappy customer here and a disruptive member of staff there is all it takes for your social media or website to explode with activity – for all the wrong reasons. But if someone does say something unflattering, rude, or – perhaps – ruinous about your business online, what can you do?
It’s a bad idea to compare apples with oranges, but in many cases Internet marketers don’t even know which ones are which. By paying attention to just the raw conversion numbers, all they have is a box simply labeled “Fruit.” Without validating the leads generated through their campaigns, they can’t separate the apples and the oranges — or fine-tune their campaigns so they get the ones they want.
It’s super hard to build meaningful relationships with journalists. It takes a lot of effort – years and years of effort. But don’t worry we’ve put a couple of great tips together that you can follow to help build better relationships with reporters. Remember, slow and steady wins the race in the PR game. Forming relationships takes time, so be patient and keep trying.
Leaders in Smart City Innovation, Tech and Economic Development to Convene in Kansas City for Third Annual Gigabit City Summit in August
Leaders from across the nation inspired to develop sustainable, high-tech infrastructure for cities will convene at the third annual Gigabit City Summit, Aug. 1-3, 2017 in Kansas City, MO.