After working more than twenty-five years in the public relations field, I’ve seen numerous changes in the profession. In particular, I’ve observed a subtle blurring of the lines between PR and marketing. At first it was because “marketing” became a catchall word used by many for anything to do with increasing awareness and/or supporting sales: advertising, speaking, and yes, public relations. It was basically semantics. However, with the relatively new concept of inbound marketing, I don’t see a blurring of the lines so much as I see a winning “one-two” punch combining these similar disciplines for our clients.
Getting ahead of your competitors online is a difficult task in itself, but remaining there is far more difficult. Like leading a marathon, if you don’t have the knowledge, resources and pace to stay at the front, lift up just a little and the rest of the field will come flying past you. There are lots of tips, tricks and tactics to stay ahead online, a few of them work, most of them don’t, so follow the advice below and ensure that your website and online presence is always optimized to keep you ahead online.
Some people spend their whole lives debating whether or not to take the plunge into business or lamenting the fact that their entrepreneurial spirit is going to waste. There are more reasons than ever to own your own business. The advantages include professional development, obviously, but they also include personal development too. Need more convincing? Read on and decide for yourself.
A good business needs a good set of allies. None are more effective than a loyal and engaged base of customers. High quality goods and services are an important part of winning them over. But they’re not all that matters. Your interaction with them during and outside of the transaction are just as important.
If you run any kind of business, are thinking about starting a business, or are interested in technology, then you’ve no doubt been hearing a lot about the cloud. People often talk about it as though it’s the greatest, most revolutionary thing since sliced bread. (We can ignore the fact that the Internet in general is as revolutionary as people often say it is, nor is it as widespread.) So if you’re involved in a business, then you’re probably wondering if cloud computing is really worth it.