816.945.2477 Team@AlexGPR.com

The Dump

Trust me, it’s more than a “bad day” when you have to explain to a CEO client that the twenty minutes they spent on the phone with a reporter while running to catch a plane at LAX isn’t going to materialize–particularly if the reporter gives you the silent treatment when you follow up. I don’t like it–I think it’s common courtesy to tell an interviewee or their PR rep that the story is dumped–but reporters have no obligation to do so. Stuff happens.

On Free Work

As a former non-profit board member, I know it’s easy to forget that the company doing free work needs your help in supplying information, personnel and resources to ensure a successful project. Pro bono work recipients have to make it a two-way street to help the donating firm be as efficient and successful as possible.