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Going to the Drive-In and Calling Reporters

Getting your message out to the media is like going to a drive-in movie (stay with me, folks!): you want to come early for a good space, but not too early, or you’ll spend a couple of boring hours waiting for the sun to go down in your good parking space, listening to corny music and swatting mosquitoes. If you come too late, you’ll get stuck behind a family of three in an oversize SUV that nearly blocks the screen. Same idea with your pitch or press release: make sure you send it out in a timely way.