Best Buy Latest in Corporate Apology Headliners
Excerpted from the article by Minneapolis / St. Paul Business Journal Managing Editor Mark Reilly:
Best Buy Co. Inc. CEO Brian Dunn has gone public with a defense of the company’s business model — and some mea culpas — after a rough couple of weeks in the media spotlight for the electronics retailer.
The Richfield-based retailer has been the subject of several critical stories over the past month, ranging from a disappointing third-quarter earnings performance to a widely read essay at Forbes.com that argued Best Buy would be out of business within a few years.
Dunn, on Best Buy’s CEO blog “Brian’s Whiteboard,” acknowledges that some of the criticism is fair, and apologizes for the retailer’s cancellation of some online orders just before Christmas.
Too little, too late, or the now pro forma post-Netflix PR move? What’s your take? The comments section is open!
Alex has earned a reputation for success and ingenuity from his more than twenty years experience in public relations, journalism, marketing and broadcasting. His career has spanned several industries including healthcare, television, non-profit organizations and higher education.
His work in the news media included positions as an editor, journalist, radio talk show host and vice president of Kansas City Public Television.
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I left Best Buy due to the problems mentioned in the Forbes article. Best Buy has lost direction and they need to rethink their business strategy, that’s why I created YepIQuit.com