The Limited Expands in Kansas City to Satisfy Loyal Consumers’ Confident Sense of Style
Iconic Women’s Fashion Retailer Partners with Central Exchange Education Foundation for Grand Opening Event at Zona Rosa.
Kansas City Northland women will now have access to more of the modern, impeccably tailored, on-trend designs offered by The Limited with the official opening of the Zona Rosa store location at 8734 NW Prairie View Road Kansas City, MO 64153.
Bridging a gap for the brand’s already enthusiastic customer base, the iconic fashion retailer opens its doors at the elegant Zona Rosa shopping district. Currently, there are two other Kansas City-area stores: at Oak Park Mall in Overland Park and Town Center in Leawood.
Beginning Friday November 4 through Sunday November 6, The Limited will host a grand opening celebration offering 40% off everything, including the latest fall fashions. To commemorate the grand opening, Tori Binau, Senior Vice President of Marketing and Ecommerce for The Limited and representatives of the Central Exchange Education Foundation of Kansas City, partners in the grand opening weekend, will take part in a ribbon-cutting ceremony at noon November 4 at The Limited Zona Rosa. Additionally, a percentage of the proceeds from the three-day event will be donated to the Central Exchange Education Foundation. Ms. Binau will also talk at a breakfast hosted by the Central Exchange that morning. Click here for details.
“We’re excited to partner with The Limited for the grand opening weekend fundraiser,” said Central Exchange Education Foundation executive director, Ellen D’Amato. “We are appreciative of their strong support of our mission to promote the personal and professional growth of women in the community.”
“The Limited’s mission is to help women achieve personal success —fulfilling their potential and looking great every step of the way,” said Linda Heasley, CEO of The Limited. “That’s why we’re so excited to expand in the Kansas City market — and proud to partner with Central Exchange Education Foundation for our new store at Zona Rosa.”
The Limited, with more than 240 locations nationwide, including six stores in Missouri and three in Kansas; has seen resurgence in its popularity and is keeping pace with demand across the country with its new store openings. Kansas City is a priority market for a new store.
“We’re thrilled to be coming to Zona Rosa, said Heasley. “We are proud to be a part of a community that cares. Through the years, our loyal customer base in Kansas City has grown and it’s only fitting we support those communities who have supported us”.
According to Heasley, the newest store design demonstrates The Limited’s new direction toward a look that she calls “more feminine, more approachable and more residential in feel.”
The new store, at just over 4,600 square feet, features:
- a light, bright and upbeat motif.
- taupe walls with white cabinets and a splash of red.
- the iconic red ceiling in the fitting rooms.
- wood flooring.
- chandeliers.
- a custom mural on the back wall.
- a built-in runway that allows for visual animation, while featuring the latest fashions for inspiration.
- seating for comfort, with books and magazines, to make for a positive experience for shopping companions.
- an e-bar with instant access to thelimited.com. (Online orders placed from the store ship to the customer’s home free of charge.)
- a cash wrap area that includes more registers.
- more fitting rooms to better facilitate wardrobing and one-on-one styling.
For more information about the new store locations, sales events, employment opportunities and online ordering, visit www.thelimited.com.
For more information about the Central Exchange Education Foundation, visit www.centralexchange.org or contact Jackie West, Membership Director at (913) 253-0900 or Jackie@centralexchange.org
About The Limited
Based in Columbus, Ohio, The Limited, an affiliated portfolio company of Sun Capital Partners, Inc., is well known as the store concept that began mall-based specialty retailing as we know it. Drawing on for almost 50 years of presence in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed. Design-driven, fashionable styles include suiting, sweaters, dresses, denim, outerwear, and accessories—to suit her lifestyle demands, from workday to weekend. The Limited has over 240 mall locations throughout the United States. For more information, please visit: www.thelimited.com.
About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in companies that can benefit from its in–house operating professionals and experience. Sun Capital affiliates have invested in more than 265 companies worldwide with combined sales in excess of $40 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Luxembourg, Shanghai and Shenzhen. For more information, please visit www.SunCapPart.com.
About Central Exchange Education Foundation
The Central Exchange Education Foundation is the 501©3 arm of Central Exchange. Central Exchange is a 31-year-old membership organization that provides the venue and voice for women seeking to reach their full personal and professional potential. Our strategic imperatives include:
Achieving your full potential: With more than 400 programs a year, CX offers a wide variety of personal and professional development and networking opportunities.
Making relevant connections: Our 900 plus members represent a cross-section of women and men from throughout the Kansas City area. Members include managers and executives, business owners, non-profit and civic leaders, and community volunteers.
Transforming our Community: Central Exchange is leading a campaign to increase gender diversity at the top of area companies. Called win\win, a business case for Kansas City, the goal is to have 20% women on boards of directors and in executive officer roles by 2015.
Disclosure: The Limited is a client of AlexanderG Public Relations, LLC.
Sears Gets Into the Zombie Act
I have to admit, as a Halloween and zombie fan (Love all of George Romero’s catalog–particularly Dawn of the Dead, which takes place in a shopping mall, by the way…) this “Zombie Day Sale” email for Sears online really got my attention.
Coinciding with the pre-Halloween holiday and the eagerly-anticipated new season of AMC’s The Walking Dead, this is a clever, hip marketing move on the part of the venerable Sears. Talk about Sales of the Unexpected (sorry)!
It works, too–at least it does on me. Their online sales and clever promos have led me to purchase a snow blower, leaf mulcher and lawnmower in the past year. I’m no zombie consumer, either. I plan my purchases carefully, and almost never pay full price. So when Sears tells me in an email with a subject line that reads
Use your brains & save up to 15%, tonight thru tomorrow
I pay attention. Cheers to Sears. Perhaps this clever approach will see their sales numbers rise from the dead.
