Keys to a Successful Event
We’re proud to have been a part of making the first (and now annual) KC July Jazz Jam a rousing success. It was standing room only at a fantastic concert. The keys to success:
- Great talent. The concert had performers people would pay hard-earned money to see.
- The right price. For only $10 a ticket (with free parking and free child care!), the audience saw artists they would have to pay at least five or even ten times as much to see at separate venues. (Check out this review!)
- Strong volunteer organization. This concert was hosted by by Community Christian Church of Kansas City. Senior minister Rev. Bob Hill and committee chair Jeanne Martin worked tirelessly with church staff to make the logistics run smoothly for a successful event.
- The word was spread. We worked to get the word out online, basing much of our message on the multimedia aspects of a PitchEngine social media release. The release was pushed out via Twitter, Facebook, LinkedIn, Google+, email and many other ways. The PitchEngine release garnered more than 4,500 hits in less than five weeks. We listed the event on community calendars, Yelp and similar sites. We also pitched local media and were fortunate to get a great article by the Kansas City Star Jazz columnist and an interview (below) with the concert’s presenter on our local Fox affiliate.
Certainly not every concert or event will sell out the first time around. However, if you keep an eye on organization, understand your market (and the price it will bear), and then buttress your efforts with good promotion your odds of success improve dramatically.
Alex has earned a reputation for success and ingenuity from his more than twenty years experience in public relations, journalism, marketing and broadcasting. His career has spanned several industries including healthcare, television, non-profit organizations and higher education.
His work in the news media included positions as an editor, journalist, radio talk show host and vice president of Kansas City Public Television.
He founded AlexanderG Public Relations, LLC in January 2010. AlexanderG PR is a member agency of PRConsultants Group, a collaborative made up of senior-level PR experts in every major market in the United States.
Alex is also the award-winning author of several works of fiction, including the popular mystery novels "Pilate's Cross" & "Pilate's Key," available wherever ebooks are sold. The books are also available in paperback at Amazon, Barnes & Noble and Lulu. Visit the website at www.PilatesCross.com for more info.
