The most shopworn Hollywood image of “PR Men” and publicists is that they whore themselves out for money or proximity to fame–no matter what ethical issues are at stake. I won’t stoop to dignifying those kinds of stereotypes with an argument other than to point out that money isn’t enough for a PR pro with a shred of self-respect and professional dignity.
Case in point is ironically from Hollywood. Charlie Sheen’s long-time, long-suffering publicist has decided that he can’t take two-and-a-half more seconds with the “bad boy” TV star:
Charlie Sheen’s publicist, Stan Rosenfield, has quit his long-time job, citing Sheen’s increasingly erratic and bizarre behavior and public statements. The final straw seemed to be Sheen’s appearances Monday on “The Today Show,” in which he vowed to battle CBS violently and demanded a raise for his postponed show, “Two and a Half Men,” and then his long, unwieldy backyard appearance with TMZ.
“I worked with Charlie Sheen for a long time and I care about him very much, however, at this time, I’m unable to work effectively as his publicist and have respectfully resigned,” Rosenfield said in a statement to TMZ.
As in any business, sometimes you get to a point where a client–no matter how much money they pay–isn’t worth aggravation or loss of self-respect. Also, it would be unethical to take Sheen’s money because the bizarre star obviously isn’t taking advice from his public relations consultant. I applaud the man for walking away.
It’s a fact of life that people get confused about the contraction for “it is” and/or “it has.” Just remember the apostrophe in “it’s” represents the “i” of “it is” and/or the “ha” of “it has.”
It’s the truth.(It is the truth.)
Its, on the other hand, is a possessive pronoun–signifying ownership or belonging.
The monster bared its teeth in anger, and I nearly lost my nerve. (The teeth belong to the monster.)
So, that’s it. It’s a simple rule, and you are responsible for its proper use.
You know, you try to live your life in a mild-mannered way…unassuming…normal. Then fate has its way with you and the next thing you know you’re a superhero.
I’ll spare you most of the gory details, but as part of my membership in a fantastic group of Public Relations practitioners, I attended a conference in the magnificently southern city of Charleston, S.C. A capstone of the conference was dinner at a lovely restaurant a mile or two from the hotel. As is my custom when I find myself in a strange city, I decided to walk by myself. As is also my custom, I only had a vague notion of where I was going and took little care to ask if my foot route was safe after dark. (Yes, I have unwittingly taken my life in my own hands many times due to this idiotic predilection for wandering. To spare a dose of the stink eye from my bride I’ll refrain from listing the places; suffice it to say I should be more careful.)
Before I embarked on my stroll I passed through the hotel lobby where complimentary hot herbal tea was available. Waving at a couple of our conference speakers camped out on comfy couches in the lobby–no doubt waiting for a taxi or at the very least a large group of companions with whom to sensibly walk to the restaurant– I took my hot tea in a paper cup and struck out to explore before dinner.
Besides the usual shops, hotels and banking institutions I discovered a lovely, decrepit old church cemetery and lingered a moment in the shadows–Moon Over Bourbon Street playing on my mental jukebox. A few persons unknown passed by, taking my odd behavior in from the corners of their eyes. I rejoined my route to dinner.
I had just passed an entire block of closed upscale shops when a man in a hooded sweatshirt approached me. He wasn’t belligerent in an overt way. Instead he seemed to be going for “menacing without obvious intent.” That is, when he asked me for my money, he didn’t produce a weapon or lunge at me; but his tone of voice told me he wasn’t asking me to donate. He was telling me to without actually saying “Give me your money or else.”
I raised an eyebrow, took a step back and said. “I’m not carrying any cash,” and fell silent. I’m no action hero, but I have been known to stare down trouble. (Once, I sent back my eggs at a certain national breakfast food chain knowing full well they might not come back spit-free. That’s how I roll.) So in the silence, it occurred to me that what I was carrying was a hot cup of herbal berry something-or-other. Yes, if the man made any sudden moves, he would get the Celestial Seasoning of his Life. I held the tea to my lips, conspicuously blowing the steam off the lip of the cup.
The face underneath the hood grunted, “You sure you don’t got any money for me?”
I replied that all I had was a cup of tea. Very hot tea. My eyebrow–sensing a need–raised itself again.
The menacing man grunted again and walked away, muttering.
I quickened my pace and walked a few more blocks. I’ll reiterate: I have a wife and daughter who depend on me for smart-aleck remarks and the occasional home repair. This sort of meandering in the dark was not a good idea–even in the gentile South. Still, I felt pretty good–I got out of it with my money and my life–almost like a superhero without the cape.
Upon arrival at the restaurant, I related the details of my run-in to my colleagues. My pal Barb Harris (who is quite the wit and one of my favorite people) found the entire story hilarious. I guess it is a little ridiculous, but really, it’s what transpired. I fought off a mugger with herbal tea.
Barb also finds my distinctly Spockian eyebrow raise–which I initiate without significant provocation–amusing. She has more than once made reference to it and the fact that after a couple of drinks at the hotel bar I was unnerved by the unrelenting gaze from a painting of a horse (that is another tail, er, tale).
So, imagine my delight when I received an email from Barb with this image and description:
T-Whiz is a mild-mannered superhero that can take down a potentially accosting criminal with just one cup of tea. His green super hero suit is quite fetching, and he can stun anyone just by raising his eyebrow. He rides a horse that he has a portrait of hanging in some bar somewhere in Charleston, South Carolina. When not fighting crime with hot beverages, he is partying hard and drinking vodka and Sprites. Of course, he never drinks and rides…
So, G Whiz readers, let the word go forth on the mean streets of whatever city you dwell…if criminals meet a man riding a trusty steed while enjoying a steaming paper cup of hot tea, they’re gonna get burned–and not just by a raised eyebrow. Some think T Whiz is whistling past the graveyard…but it’s actually a tea kettle.
Every now and then people tell me they don’t like blogging because they tried it–that is they wrote entries “at least twice a week for a month” and got only a few hits and even fewer comments.
I respond that blogging is about building up a lot of high quality entries, promoting them and bringing the buzz to a “boil.” If you’re into immediate gratification, then starting a blog (unless you’re a famous person or company) is probably going to frustrate you. It takes time, persistence and good content to build readership. Click here for some good advice on that.
And lest you think that just because nobody comments that nobody is reading, well, check your analytics. You may find that people read (“watch” your blog) but don’t feel engaged enough to comment. Change that–ask questions, make provocative assertions. You may find that your blog will start to boil.
They say a watched pot never boils, but I prove that old saying wrong in the video I made below. Same with a “watched” blog–if you have the right mix of content, persistence and longevity–most certainly will start to “boil.”
Domino’s Pizza has had its share of bad press, most notoriously for the infamous booger pizza YouTube incident. On the rebound, they’ve made a comeback with a fairly ingenious ad campaign that basically admitted their pizza needed an overhaul. However, this latest action by a Domino’s employee takes the cake (or pie, as it were):
A Memphis pizza delivery driver credited with saving a customer who’d fallen at home says she suspected something was wrong in part because her own mother had twice fallen and been stuck on the floor.
Speaking Wednesday on NBC’s “Today” show, Domino’s delivery driver Susan Guy said she became concerned when she found out Jean Wilson had gone three days without ordering her daily pizza.Guy said her own mother had cancer and twice fell while living with her and spent hours on the floor, so she knew it was a possibility in Wilson’s case.
Guy went to Wilson’s home Monday and then called 911. Police later broke the door down and found Wilson on the floor, where she’d fallen Saturday.
Guy said she’s spoken to Wilson in the hospital and she’s doing well.
Saving a life is an extreme example of what we talked about in a recent post “Three Easy Things You Can Do to Get Your Business Noticed,” where we recommended: “Do the right thing, even when nobody’s looking. I assure you that even if you don’t get caught doing the right thing eventually somebody’s going to notice.” Of course this Domino’s employee didn’t do this to market the pizza chain, she did it out of human decency and concern for others. But she felt empowered to do it.
You can’t buy that kind of publicity. It generally gets delivered (sorry for the pun!) most to companies and organizations that don’t check their humanity at the door.
In the ever changing world of the news media, we’re seeing seismic shifts in the sands beneath our feet. The tried and true press release is under fire and social media has nearly obliterated the barbed wire between the media gatekeepers and those who seek their attention. That only heightens the importance of not wasting your ammo or a reporter’s time with bad pitches.
Based on my experience as a editor, reporter, blogger and broadcaster—not to mention as a PR-dude these past 18-plus years or so–here are three things you probably shouldn’t pitch to the media:
Jim Got Promoted! Even business publications are getting picky about that sort of thing. If Jim in accounting has just been promoted to assistant director, that’s great–but it’s really only news to you. Post it on the company website, the Facebook page–even tweet it. But unless your firm is a major player in your industry–i.e., it’s the regular subject of attention of a beat reporter, skip the pitch.*
We bought something! Sure, the new M-5 Computer Software you purchased will save scads of man-hours, but unless that translates into massive layoffs (or if it was a multi-multi-million dollar purchase that made M-5 a player in their industry), it’s probably not news.*
The Seinfeld. This one, however, is the worst. There are companies/organizations that pitch stories about…nothing. Like the iconic 90s sitcom about nothing, there are businesses, companies and organizations that send out press releases and make pitches about virtually anything. I’m talking about new taglines or a remodeled employee snack bar type of stuff–which to a reporter usually means nothing. It wastes your time and it annoys the reporter.*
*There are always exceptions. Sometimes something will catch a reporter’s (blogger’s, editor’s, etc.) eye that conventional wisdom usually says will not. That’s life, but again, that’s the exception.
So there’s three things. There are about 500 more, but we’ll save that for another post.
There are lots of great blogs out there about sharpening your pitches– I like this post and this blog in general.
Lest I seem smug in my advice here, I unequivocally state that I’ve made more than my share of bad pitches–but I strive to do better. So don’t beat yourself up–just try not to make the same mistake twice–you’ll see an improvement in the quality of your media hits.
Looks like the social media marketing bandwagon has hit Main Street:
In the past 12 months, there has been a 40% increase in the number of local businesses using Facebook to market their wares, according to the quarterly Merchant Confidence Index survey of more than 8,500 small and local business owners across the United States. Today, 70% use the social media site of 500 million-plus accountholders, compared with 50% last year, the report said.
This makes Facebook the most widely used marketing method among local merchants, with 66% of local businesses tapping Google to educate consumers about their goods, according to the study.
What was also interesting was the fact that discount brokers like the now notorious Groupon aren’t getting a lot of repeat biz from this sector, either:
Likewise, group buying services — such as those offered by Groupon and LivingSocial — are getting a lukewarm welcome. To date, 11% of respondents have offered a “daily deal” on a group buying site, but one-fifth plan to do so in the near future, the poll said. Of those who have used such a service to promote their business, the majority — or 55% — said they would not do so again, MerchantCircle said.
Lots more juicy data in the article, along with some analysis. Check it out here.
What about you? How much do you employ social media marketing for your business? The comments section is open!
Fellow entrepreneurs, do you get tired of hearing steroidal rhetoric like “go big or go home” or “winning isn’t everything, it’s the only thing“? Ever feel guilty that your best wasn’t rocketing you to the top of the bestseller list or the front page of the business section?
There’s definitely a lot of people who feel that if you aren’t number one, you’re a loser. (Reminds me of a bumper sticker from my childhood that read “If You Ain’t Country, You Ain’t Shit.” Okaaaaaay…so does that mean that if you indeed are “country” that also means you are in actuality “shit“? Just wondering.) While I appreciate that we should always strive for greatness, all too often those “inspirational” quotes amount to nothing more than a beat down.
I earn enough beat downs from life. I don’t need silly axioms from the wide world of sports to make me feel like a loser ’cause I don’t earn Zuckerberg-size coin. How about you?
Perhaps there are other success yardsticks worth considering?
Are you doing what you love? (Specifically: Are you making a decent living? Serving your customers to the best of your ability? Employing people? If you said yes to most of those questions, I’d say you’re doing something pretty special). You’re following your bliss. You’re not working for the man. You’re creating something that’s yours.
I enjoy writing fiction and have a novel out there twisting in the winds of the indie book circuit. It was a labor of love to write the book, rewrite it about five times, have it edited, get a cover made and push the work out there for all to see.
Occasionally some people hear about the book and give me a (unintentionally patronizing) smile and say “Don’t quit your day job.” Who said I was going to? I write because I enjoy it. Illusions of being rich and famous were shattered 20 years ago with my first fifty rejection slips. I’m just blessed and happy to have a solid group of readers who enjoy my work. I feel the same way about running my PR firm.
I filed paperwork to found the company a year ago and started working part time on it in March of 2010, then full time in mid-July. I signed several clients immediately and have gained seriously great ground since. However, I’m not “number one.” (Heck, I’m not even a number.) I am, however, making a living and growing steadily as I work with some pretty great clients.
Do I hope to be a “big deal” someday? You bet. But I don’t get caught up in that. I try not let it get me down when I consider that it will be a long road of hard work with no guarantees of “big” success.
Seth Godin captured the way I feel about being a writer and entrepreneur perfectly:
“…you should play the game for the thrill of playing it, for the benefits of playing it to a normal conclusion, not because you think you have any shot at all of winning the grand prize.”
Readers of my guest post on Brainzooming Tuesday may recall I joined the chorus of those who thought Groupon’s Super Bowl ads were a tremendous backfire. Without rehashing all the details today, I thought I’d mention that on Friday, Groupon issued a second apology on their blog.
Excerpt:
Five days have passed since the Super Bowl, and one thing is clear – our ads offended a lot of people. Tuesday I posted an explanation, but as many of you have pointed out, if an ad requires an explanation, that means it didn’t work.
[...]
We hate that we offended people, and we’re very sorry that we did – it’s the last thing we wanted. We’ve listened to your feedback, and since we don’t see the point in continuing to anger people, we’re pulling the ads (a few may run again tomorrow – pulling ads immediately is sometimes impossible). We will run something less polarizing instead. We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn’t come through. I personally take responsibility; although we worked with a professional ad agency, in the end, it was my decision to run the ads.
[...]
To those who were offended, I feel terrible that we made you feel bad. While we’ve always been a little quirky, we certainly aren’t trying to be the kind of company that builds its brand on creating controversy – we think the quality of our product is a much stronger message.
I say well done on the apology and pulling the ads. Also, they say they have raised a significant amount of money for their charities.
Think the Super Bowl ads were a dud this year or were you blown away by their brilliance? If nothing else, did you pick up some ideas that may apply to your own business?
That will be the topic this Friday on the Smart Companies Radio show on Hot Talk 1510 KCTE, guest hosted by Mike Brown of Brainzooming. Mike and the Brainzooming team conducted the second annual #BZBowl on Twitter during the Super Bowl. On the radio show Mike and his guests (including yours truly) will cover lessons growing businesses can take away (both the do’s and the don’ts) from Super Bowl ads to incorporate into their own marketing and PR efforts.
If you read my guest post Tuesday, you know I’ll be talking more about the Groupon debacle, and I’m sure the other great guests will challenge my assertions. I hope you’ll listen live in the KC area, or stream it from the KCTE website (just click on the yellow “Listen Live” link at the top of the page). The show starts at 9 a.m. I hope you’ll listen in.