Retainers for smaller agencies run $2,000 to $5,000 or so per month. But don’t begin on retainer. Set up a specific project with a price tag attached so you can evaluate results.
From the public relations perspective, monitoring is critical in protecting your brand’s reputation and credibility. One of the services we provide at AlexanderG Public Relations includes online brand monitoring and image management. This helps us head off potentially bad PR by indentifying and addressing problems before they become full-blown crises; it also helps our clients determine where best to apply their messaging and online resources–often increasing market share in the process.