I take her example to heart–in fact, I actually have done the same thing. Sometimes a prospective client will contact me–fully prepared to hire me–and I will often have to be candid and explain that while I can do what they need, I may not be their best option. I then offer to refer them to a colleague who can do the job more quickly, efficiently and cost-effectively.
The press conference was instructive because it provided such a vivid demonstration of how inexperienced Apple is in its new role as just another company – and how inept Jobs is when faced with the hostile skepticism that is the routine experience of other CEOs.
It’s just good manners and of course much more professional. This sounds like obvious advice, but I have–more than once–been exposed to bickering couples and business managers yelling openly at their staff. Both times it made me uncomfortable and reluctant to spend any time with the offending couple/business in the future.
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