BP Gets New Face…Will It Work?
Regular readers will note that we have called on BP to do one thing to give them some PR breathing room: fire or otherwise silence the tone-deaf CEO Tony Hayward.
Well, looks like they have done so in the person of BP managing director Robert Dudley. Hayward has been shunted to the background in favor of the Mississippi native. He did a deft job handling Meredith Viera’s pointed questioning on this morning’s “Today Show” on NBC.
A key thing he said is that BP would be “listening” to all parties. A smart move, as this is the first step in making amends: letting people vent, express their feelings and list what they need to be made whole. This is a good first step in raising BP’s sunken PR ship. He also stayed out of the prickly 
federal moratorium issue.
The question is, will he make a difference over the long haul?
The Wall Street Journal’s blog has an excellent rundown of opinions from the punditocracy.
We’ll be watching, and yep, commenting on the PR moves made by all players in this tragic situation.
What do you think? The comments section awaits your thoughts.
Alex has earned a reputation for success and ingenuity from his more than twenty years experience in public relations, journalism, marketing and broadcasting. His career has spanned several industries including healthcare, television, non-profit organizations and higher education.
His work in the news media included positions as an editor, journalist, radio talk show host and vice president of Kansas City Public Television.
He founded AlexanderG Public Relations, LLC in January 2010. AlexanderG PR is a member agency of PRConsultants Group, a collaborative made up of senior-level PR experts in every major market in the United States.
Alex is also the award-winning author of several works of fiction, including the popular mystery novels "Pilate's Cross" & "Pilate's Key," available wherever ebooks are sold. The books are also available in paperback at Amazon, Barnes & Noble and Lulu. Visit the website at www.PilatesCross.com for more info.
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Check out what others are saying about this post...[...] “Oracle of Omaha” agreed with our previous assertions that BP CEO Tony Hayward (already pushed in the background, but still a symbol for the mess BP made) should be [...]