or: A Quantum of Stir Fry
I’ll be the first to cop to being a pretty boring cook. Unless it was toast, eggs, spaghetti or something you could put on the grill I was reliably Dr. No. However, one evening in a fit of inspiration I gave my wife a break and created this dish using ingredients we had on hand. It’s now a family favorite (at least I think it is).
The shot of vodka is really the only thing remotely tied to James Bond, but hey, it sounds cool. Tastes alright, too.
Have fun with this—you don’t need all these ingredients (you may not eat meat–hey, whatever works for you) or you may want to add some ingredients of your own. It’s really up to you. After all, you only live twice, 007.
Your License to Kill…The Ingredients:
1 medium-sized red, yellow or white onion, chopped
1 medium-sized red pepper, chopped
1 medium-sized green pepper, chopped
1 medium-sized yellow pepper, chopped
1 clove of fresh garlic, chopped
Optional: Fresh diced tomatoes, chopped
¾ cup of olive oil*
3 tbsp balsamic vinegar
* Or 1/4 cup butter
1-2 tsp crushed black pepper
1-2 tsp kosher or sea salt
14 oz. summer “rope” sausage or kielbasa, sliced
Louisiana Hot Sauce
1 shot of vodka
3 cups No Yolks egg noodles
5 cups water
From Q…The Tools:
1 medium-sized skillet
1 medium-sized pot
Walther PPK (Kidding…)
- Heat olive oil and balsamic vinegar (or if you choose, melt REAL butter—if you use margarine I don’t know you) in a medium skillet over low heat. Add onion, pepper(s), garlic (tomatoes if you choose) and sauté all over low heat for 6 to 8 minutes, stirring occasionally.
- Add sliced sausage or kielbasa—they should resemble little coins of flavor amidst a sea of veggies. Move the pieces around in there frequently.
- Season with Louisiana Hot Sauce, black pepper and salt to taste, stir frequently.
- Add 3 cups of egg noodles (or noodles of your choice) to 5 cups boiling water. Cook for 10-12 minutes or until tender.
- Cover skillet and let cook 10 minutes—especially good when sausage starts to blacken at edges. Juice should be red and taste a little spicy. Add more olive oil and vinegar if necessary.
- Drain noodles.
- Try not to let the skillet contents overcook, as vegetables will become too soft.
- Add shot of vodka just prior to serving, stir.
- Serve vegetables, sauce and sausage over noodles in wide bowl. I prefer chopsticks, but it’s a little labor intensive. (Keep in mind, though, the chopsticks are an effective weapon in case Blofeld and his cat shows up uninvited.)
- Serve with wine, beer, Vesper martini or any other beverage.
Enjoy and try not to let it drip on your tuxedo—Moneypenny will notice!
Just a few simple words might increase your “yes’ rate:
“if operators are busy, please call again…”
Check it out!
Mike Brown of Brainzooming.com interviewed me this week about the impact on creativity of working in public, particularly as I was writing my ebook, “Pilate’s Cross.” I refer to it as my “Starbucks Subconscious.” It was fun. Thanks Mike!
What about you? Does your work environment have a strong effect on your creativity?
The PR car is idling at the intersection of social media and Toyota’s response to their disastrous debacle. (Sorry, couldn’t resist.) Toyota, through a series of missteps, has virtually destroyed their market growth and given their public image a flat tire. However, they’re earning points for being more forthright (even though it’s pretty late in the roadtrip) for their unvarnished use of social media in the form of “Toyota Conversations,” a site that aggregates Toyota news as well as Toyota’s Twitter updates and recall information.
…”given the rise of social media, jumping into a conversation when it’s most against you is perhaps the only way that a major company can appropriately handle PR these days.”
She’s right. There’s only so much good–and frankly much more damage–that a one-way conversation (read: “traditional PR”) about an event this catastrophic can do. Taylor said she has “quibbles” with the site in that it doesn’t offer Twitter comments from the public. I agree, but have to say that with a corporate culture like Toyota’s, “Toyota Conversations” is a huge step.
In my career I’ve managed or worked on teams that handled some pretty sticky crisis com situations. Hands down the worst was when I was part of a hospital crisis communication team during the terrorist attack in Oklahoma City in 1995. The team did an incredible job under excruciatingly tough circumstances. Though not by any means the “bad guy” in that horrific event, we were still absolutely inundated with media requests and visits from agencies spanning the globe and a daily deluge of calls from victim families, their friends and concerned citizens. A large amount of our time was spent responding to misinformation and rumors.
Despite our best efforts, much of the information that made it out was incorrect, embroidered or unnecessarily dramatized (as if any drama needed to be added to that horror). Looking back, I can only imagine the positives of having the social media tools we have now to get information out, quash rumors and more effectively manage a chaotic communications event. Certainly social media would also have provided millions of “channels” for misinformation, but we would have had the ability–like the better-late-than-never-Toyota–to inform the public more effectively and perhaps alleviate much of the panic and misinformation.
March 8, 2010
For Immediate Release
Contact: Alex Greenwood 913.907.4426 * Alex@AlexGPR.com
New Public Relations Firm Takes Versatile, Collaborative Approach
KANSAS CITY, MO– A need for a versatile, collaborative approach to business communications inspired AlexanderG Public Relations, LLC.
“Getting the message out–whether it’s a small business or Fortune 500 company–isn’t the same as it was twenty years ago. It’s not even the same as it was two years ago,” owner and principal Alex Greenwood said.
“Besides the evolving news media, the rise of social media tools like blogs, Twitter and Facebook have changed the rules of the game; the competition for attention has risen exponentially as the channels for information access have mushroomed,” he said. “We work with clients to evaluate their goals and get their message out through the best channel.”
Launched in February, Greenwood’s firm has formed strategic partnerships with nationally recognized leaders in social media, visual image production, advertising and marketing. “The integration of these disciplines is the best strategy for success,” he said. “The days of public relations being a profession isolated from marketing, advertising and new media are over. We believe in a collaborative approach.”
AlexanderG Public Relations also offers media training, speechwriting, crisis communications and a variety of issues management services. The firm serves companies of all sizes, non-profits, individuals and public initiatives.
Alex Greenwood has earned a reputation for success and ingenuity from his more than twenty years experience in public relations, journalism, marketing and broadcasting. His career has spanned several industries including broadcasting, healthcare, non-profit organizations and higher education.
His work in the news media includes positions as an editor, journalist, radio talk show host and vice president of Kansas City Public Television. Alex left the television industry to form a communications division for EventPros, Inc., one of Kansas City’s leading special events firms. Since 2008 Alex has served on the EventPros Inc. production team as director of marketing and public relations for KCRiverFest, one of Kansas City’s largest community festivals. He will continue in that role in 2010.
For more information, visit the website at http://www.AlexGPR.com or call 913.907.4426.