816.945.2477 Team@AlexGPR.com

Keep In-House Or Outsource To Specialists?

A huge part of running a business is making decisions. This isn’t something that every business owner enjoys about running their business, but it’s something that they all have to do. From deciding on how and when to expend, to the right location for the business, to how to run it, almost every day will come with decisions to make. Choosing the right business tools is often a huge part of that. And not only being able to choose which will be right for your business in particular, but knowing whether you work on them yourself, or bring in an expert. Both can come with pros and cons, so let’s take a look at some of the most important.

3 Ways to Boost Your Business Online

You have built your website and your business is up and running, but things aren’t going quite as fast as you would like. This is entirely normal for any new enterprise and there are a few things you can be doing to speed things up. In fact, there are three things you can start doing right now with very little cost.

Protecting Your IP In The Connected World

Running a business is never an easy game to get into. Along the way, you’re going to have to make loads of big decisions, handle a lot of work, and you probably won’t get much sleep for a few years. All of this is worth it when you succeed, though this can bring about its own problems. Your success in business will very much depend on the strength of your idea. So, if other people can copy it, you could find yourself struggling to get started. To solve this issue for you, this post will be exploring some of the measures you can put in place to avoid it.

Do Pop-Up Ads Actually Work?

Ask anybody what the most annoying thing about the internet is and they’ll probably say pop-ups. Everybody has an adblocker installed so they can avoid those irritating ads that get in your way when you’re trying to use a site. In the early days of the internet they were absolutely everywhere, then some genius gave us the ability to block them. So if nobody is seeing them then your company shouldn’t be spending money on them, right? Surprisingly, a lot of companies are still spending a good amount of their marketing budget on pop-up ads, but do they actually work?

Improving Entertainment At Your Business Event

A business event is a crucial stage in marketing and expansion for a small business; even big businesses host then, just usually for different reasons. However, taking this leaf out of their book can work wonders for your company, typically that of its future. Here are a few tips on turning your business function into a true event to remember for potential clients.

Online, Your Customer Relationships Are Everything

The internet is used for a lot of purposes in business. It’s a way of selling goods and services, a tool for marketing, and a medium through which to provide customer support. But it is a communication tool, first and foremost. Wherever there’s communication, there’s gossip. What could have been handled in private offline is going to be made public online. You have to work to ensure that the chatter about your business is all in the good. The best way to do that is by having good relationships with the customers you’re trying to reach there.