816.945.2477 Team@AlexGPR.com

5 Business Expenses That Could Take You By Surprise

For business owners, one of the most important things that you have to think about is money. After all, everyone needs money to live, even if your business started off as a passion project. If your business runs out of cash, it won’t survive for very long, so it’s important that you know how to manage your money and budget effectively. You also need to be aware of any surprise expenses that could pop up and have the funds to cover them when they do. Here are a few of these unexpected expenses that you have to be aware of and prepare for.

Help Your Business Be Found

With more people than ever before starting their own business, the marketplace is a fierce battleground where the majority of players will fail, and just a few will succeed. A competitive market like the one today requires businesses who have a solid strategy in place, great product, excellent leadership and demand for their products or services, or they won’t survive. You set up your business a few months ago and are extremely confident about the services and products you offer, but how will you help your business make it to the top? Here are some ideas that will boost your business’ success.

Business Problems That Will Keep You Up At Night

Can’t sleep? You’re not alone. Many CEOs and entrepreneurs suffer from sleepless nights on a very regular basis. It’s recommended that you get at least 7 hours sleep, and are you getting this every night? If you are, you are very lucky, or you are not in charge of a business! And for those who are very keen on moving into starting their own company or developing their entrepreneurial skills, what are the most common business issues that will keep you up at night?

Revamping Your Store To Increase Footfall

With the New Year’s sales finally dying down, we’re coming into the time of year where profits are down across the board. People have spent whatever money they had left over from the holidays, and are now scrambling to refill their savings accounts. So now is the perfect time to interrupt your business and give your store a revamp. Having a store the in physical world comes with all the entrapments of attracting your customers as they walk down the street with flashy signs and intriguing displays. In today’s world, your physical store is almost always going to have to coexist with your e-commerce store and seeing as last year FedEx shipments were up 10% (nearly $200 million) from the year before due to the increase of online shoppers, you would be stupid not to have both. So if you’re going to completely change the way your physical store looks, you are going to have to have a look at your website too, to make sure that they match.

Mistakes Made When Using a Vehicle as an Advertising Tool

There are many different ways you can advertise your business in the current day and age. However, using vehicle graphics has long been a popular and effective choice. This is a great solution for businesses that are constantly on the go. You can reach a large number of people in a very short space of time. Nonetheless, this is only going to be the case if you advertise with a vehicle effectively. So, with that in mind, let’s take a look at some of the common mistakes you need to avoid when using your vehicle to advertise your business.

Increase Speed to Decrease Bounce Rate

It’s well established that there’s a direct correlation between the loading time of your website and bounce rate (the number of people that leave your site prematurely) which is why it’s so important to ensure the fast loading of your website.
To better explain ‘bounce rate’ picture a busy high street where there are loads of people walking around… browsing for a particular solution. They’ll glance into shop windows and wander around a few different stores, but as the store owner, what you want is that person to spend a reasonable amount of time browsing in your store… as this will greatly increase the probability they’ll spend money, and the more time they spend, normally, the higher the order value. This is why in the traditional retail space big brands invest so much in visual merchandising!